You Cannot Be Half-Hearted In Commitment: Jaideep Wadhwa

Ranking first as the MCU supplier for high-speed electric scooters in India, with 50% localisation, Sterling Gtake E-Mobility already has 18 E2W manufacturers on board, with 40 more in the pipeline.

The COVID-19 outbreak was just around the corner when Jaideep Wadhwa, Managing Director of Sterling Gtake E-Mobility, was convincing Jiangsu Gtake Electric China to partner with Sterling E-Mobility to manufacture MCUs (Motor Control Units) for E2Ws in India. Yes, it took a lot of convincing, and after mutually agreeing to manufacturing requirements, Jiangsu Gtake, shook hands with Sterling to manufacture E2W MCUs.

It may look like Sterling just invested INR 28 crore in a business expansion on the 11-acre land based on guessing the demand for MCUs from the Indian high-speed electric scooter market, but Wadhwa told Mobility Outlook that this decision is based on a lot of research.